Assaad Food & Beverage S.A.L

About Assaad Food & Beverage S.A.L

Is a Lebanese based company that owns and operates a wide range of franchised restaurants in both local & regional markets. Since 2011, Assaad Food & Beverage has consistently provided its customers with top-notch quality service. The company manages the operations of the fast-paced F&B environment through dedication to quality results achieved through planning, budgeting, implementation and operations. Today, the portfolio includes P.F. Chang's, The Cheesecake Factory, & Texas Roadhouse. Assaad Food & Beverage SAL is currently operating PF Chang’s at ABC Achrafieh & Beirut City Centre P. F. Chang's is an American restaurant chain founded in Scottsdale, Arizona in 1993 by Paul Fleming. The restaurant serves an American Chinese cuisine from a menu originally conceived and planned by Chef Philip Chiang. P. F. Chang's is the namesake of Paul Fleming (P. F.) and Philip Chiang (whose surname is simplified to Chang.) P.F. Chang's is committed to providing you with an exceptional dining experience every time you walk through our doors. Each dish on our menu is prepared using the freshest and highest quality ingredients. The bistro has won hearts because of its fine philosophy of balance in cuisine between taste, texture, color, and aroma. This is achieved through the fine combination of T’sai and Fan, drawn from ancient Chinese traditions. T’sai comprises meat, poultry, seafood, and vegetables, while Fan is made of rice, noodles, grains, and dumplings. At P.F. Chang's you are surrounded by a unique environment combining influences of Chinese and American cultures. A panoramic, hand-painted mural, depicting 12th century China, is visible from the main dining room and commands attention as the restaurant’s centerpiece, while several terra-cotta warriors stand guard. All these elements combine to showcase the cuisine and create a stylish, comfortable, upbeat dining experience for our guests.