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To become the best platform and a true ambassador for international for retail organisation for the MENA region.
To bring diversity and choice to the gulf customer. offering a range of unique and exclusive international brands.
- To motivate, facilitate and manage change.
- To work with competence, loyalty and honesty.
- To listen to the customer.
- To encourage innovation.
- To forge a close relationship with customer more than satisfy their service requirements.
- To blend individually with team spirit.
- To consider suppliers as our partners in development.