Food & Entertainment targets one of the fastest growing consumer segments in the Kingdom and is projected to play a leading role within the Group’s business portfolio within the next 5 years. With the addition of 11 new international brands like the famous brand Swensens, Carvel, The Pizza Company, Al Balad, Grill House, Tony Roma’s Steak House, Vapiano and Schlotzsky’s to the existing portfolio of Cinnabon, Seattle’s Best Coffee and Booster Juice the division is in a strong position to cater to varied tastes and requirements.