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• To become one of the most valuable company in UAE.
• To become one of the largest and most diversified company in the Middle East.
• To grow in industrial, manufacturing and trading business for stability, diversification and backward integration.
• Acquire companies with strong growth potential at their youth.
• Achieve backward integration by establishing companies in related industries.
• Pre-sell real estate projects by including selling partners as project partners. This will mitigate risk, secure sales and improve cash flows.
• Rewarding and meritorious
• Social Responsibility