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    Kuwait food company ( Americana )

    Employer (Private Sector)
    500 Employees or more


    Our Company is one of the leading players in the restaurants, distribution, retail and FMCG industry throughout the Middle East. We are a consumer driven group that has consistently demonstrated our ability to expand market share and profitability enjoying more than 40 years of successful and rapid expansion. We operate over 900 restaurants, 32 companies and 15 factories in 14 countries. Our group is currently undergoing an aggressive expansion plan in its two pillars Restaurants Operation and FMCG.


    Role: Assists in developing marketinginitiatives and is responsible for their execution in support of the brandslong term strategy and company’s strategic objectives.     Accountabilities: • Assist in developing andimplementing operational plans for the brand in terms of promotion, activationand new launches support to ensure meeting both brand KPI objectives andbusiness objectives. • Conduct ATL and BTL briefs tosupport brand building. • Managing all research agenciesfrom briefing to final report analysis in order to have a clear consumeranalysis and understanding • Assist in the development ofcommunication programs working closely with Trade marketing team, Sales teamand creative agencies to ensure excellent delivery and implementation • Assist in preparing andimplementing the brand activation and operational plan that ensure meeting bothbrand KPI objectives and business objectives. • Conduct regularly market visits ifneeded to assess brand standing in the market and competition  
    Job Role: Marketing/PR Company Industry: FMCG Career Level: Mid Career
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