Introduction to MATALAN.
• Founded in Preston, United Kingdom in 1985 by John Hargreaves
• Matalan UK trade from over 50 million square meters, 200 stores
• The brands target market being families
• Store size averaging 3, 500 sq meters
• With a product range all under one roof of:
• Ladies Wear
• Men's Wear
• Children's Wear
• Home Ware
BTC Franchise Agreement.
• Our goal is to locate ONLY the best locations for this brand
• Market the brand using the tried and tested UK formulae targeting families
• Position the brand using it’s Unique Selling Price Position
• Expand the brand aggressively to benefit from economies of scale
• Match the product mix to the local market
• Fit out the stores to the middle east standards of quality and finish.