misr cosmetics

About misr cosmetics

Think of the make-up lines leading the Egyptian market. Imagine that behind them lays the talent of innovation from an authentic Egyptian brand. AMANDA was launched by the ever experts MISR COSMETICS on February 24th, 1984. Ever since that date, AMANDA has been securing a leading position among other local brands in the Egyptian market. AMANDA was ranked as number 1 local makeup brand in Egypt, according to Euromonitor International. Due to the fact that most of AMANDA products are imported from the largest make up suppliers in Milan, and some are imported from France, Germany, and Belgium, AMANDA was deservingly upgraded to be AMANDA MILANO. AMANDA Milano is the classy leading local brand in the local Egyptian cosmetics market due to its wide portfolio of refined products that makes it able to compete with the imported products yet with local moderate prices. AMANDA Milano strength lies in the superior quality of formulas used in products, its very chic and trendy packaging, its wide range of products with finely selected colors, and off course its affordable prices.

Mission

AMANDA MILANO’s mission is to consistently ensure a leading position among specialized companies in the Egyptian cosmetics market. Misr Cosmetics, the mother company, is the beauty care and colors expert, who gained its position through the relentless monitoring of fashion trends and persistence to provide premium quality products to satisfy beauty needs for all women.