Nassim Dada & Partner Co. is considered to be one of the largest producer, trader, distributor and importer of consumer electronics specifically in electronic home appliances in Jordan, in collaboration with some of the biggest names in the global electronics industry, namely BEKO, SONA & ELBA; As well as manufacturing, assembling and marketing a wide range of electric home appliances that fall under their own independent fully owned brands.
Owning over 15 percent market share being one of the leaders in the electronic home appliances market in Jordan by providing quality products and services,Nassim Dada & Partner Co. focuses in delivering a combination of high end products along with reliable robust products in which the core brands are BEKO, SONA & ELBA.
Nassim Dada & Partner Co. was established in 1991, maintaining to date the highest quality control over their globally imported products.
Having mentioned that, the SONA brand has gained a strong position in the Jordanian market, being highly regarded as a cost effective brand of international quality standards with minimal or no differences to brands such as GS, CE, being supported by highly qualified maintenance/service centres that are monitored and supervised by specialized engineers & technicians maintaining their customers' full satisfaction.
The management and marketing & sales team are composed of very passionate individuals with very high qualifications & expertise, all sharing the company’s single vision in striving for constant growth & leadership by providing the best to the Jordanian customer.
Customer satisfaction and after sales service starts simply by a "Smile" where it is part of the core values of the company, hence all products supplied by Nassim Dada & Partner Co. are supported by highly committed service teams, highly qualified engineers and technicians that are capable in handling any required service no matter how specific it is for each customer.