Noon is a smart, social and fun learning platform that provides personalised learning experience to each participant depending on his needs, learning growth, and performance. Within 2 years of its launch, Noon reached 300,000+ subscribers who needed help in passing a standardised college admission test ‘Qiyas.’ Next year, it’s prepared to unlock the potential of teaching math and science to k-12 students online. Students learn from each other in well organised questions & answers sessions that are directly linked to a specific time in a video. Students can rate questions/answers and share them in Facebook or twitter to engage their own social networks in inspiring, informative, and supportive discussions. Once a question gets highly ranked, a professional instructor will jump in to solve it. In addition, it’s an intelligent system that helps the student in understanding himself and engaging him in practice questions that suit his level in each topic to ensure very high effectiveness and engagement. Moreover, an overall theme of gamification makes the experience fun and addictive. Every student is a pirate who’s trying to capture Qiyas Island; and once he’s good in a topic, a pirate’s flag will be instilled in that piece of land and the student will capture a related pirate’s weapon (gun, sword, ...etc) to beat Qiyas with it!