Direct selling is a growing and exciting industry that provides companies an alternative channel of the distribution and sale of products and/or services directly to customers, away from a traditional retail location. The industry allows businesses to connect with customers one-on-one – be it in person, online, by phone or through catalogue sales. This ‘connection’ to customers is achieved through independent distributors. At QNet, they are referred to as Independent Representatives (IRs).
In emerging markets, direct sales companies and distributors benefit from both strong market growth and an attractive earning opportunity, while the region itself benefits from skill development and increased self-sufficiency of its people. In more mature markets, direct selling creates a truly unique distribution method that fosters community interaction while bringing additional income, personal growth, and peer recognition to distributors.
The direct selling profession is a viable option for people of all ages and genders and from all income and education levels. The industry emerged as a way to deliver products to customers in a personalised, ‘direct’ manner and has never stopped growing. Throughout its long history, direct selling has proven itself time and time again as a resilient profession, particularly in times of economic difficulty.