Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that Soroof's corporate activities would focus on renewable and distributed energy, environmental, and communication and information technologies. Soroof's aim is to serve niche markets that have long been neglected.
Soroof began with its energy division - Soroof Power. Through extensive market research, gradually other subsidiaries and partners were added. Each step in Soroof's corporate evolution was taken after examining the results of strategic mapping initiatives and market feedback. It is with great pride that the new Soroof International will be launched in January 2003.