THE One Basics Enma Mall

About THE One Basics Enma Mall

Invented by Thomas Lundgren (after an angel came to him with a mission to save the world from IKEA), THE One Total Home Experience opened our first store in Abu Dhabi, United Arab Emirates in 1996. Today, we have 31 Theatres across the Middle East with 650 staff. Because we don't believe the world needs another retailer, THE One aims to be both magical and meaningful: inspiring you by being Always Different and offering you Affordable Luxury in Home Fashion while Changing the World Together. We don't sell products. We sell feelings. Because we believe that it's not what you buy that's important, it's what you feel after you have bought it. So we see our stores as Theatres where we put on seasonal Home Fashion Shows featuring our latest Collections. As every Theatre is freshly ‘handmade’ every day by our Cast members, each of our Theatres has its own look, feel and energy. A magical place where you can touch, see, smell, hear and taste THE One Total Home Experience; feel THE One’s soul. THE One Basics is our low-cost brand that offers bargain hunters a choice of value furnishings and last pieces from THE One, all at Simply THE Best Prices.