The Brand Union

About The Brand Union

THE GLOBAL BRAND AGENCY We believe that great companies and their brands are built on a ‘Compelling Truth’. An idea that is powerful, actionable and appealing. A foundation that ensures every choice, every word, every action, delivers a great customer experience. WHAT WE DO Our integrated approach to strategy, design and engagement creates many benefits. When a brand is built on an idea that is highly compelling and truthful it inspires employees, engages customers, creates value for shareholders and cuts through organisational and market cynicism to create commercial advantage. Strategy Creating a strategic focus for your brand requires a rigorous understanding of your customers, competitors, organization and marketplace. We find the Compelling Truth and develop a brand idea that is aligned to deliver on your business goals and objectives that can be wielded with passion, conviction and to devastating effect. Design Creative expression plays a critical role in bringing your brand idea to life. Our extensive range of skills ensures that your brand idea is powerfully expressed and delivered across all customer touchpoints, through packaging, point-of-sale, environments, experiences, graphics, customer communications, live events, and interactive media. Engagement We partner with you to harness the power of your people, bringing them in early on in the process and working with them through to implementation. By engaging people intellectually and emotionally with your business and brand you can foster deep loyalty ensuring the most powerful brand experience is delivered.