The Nielsen Company is a global information and media company with leading market positions in marketing information, television and other media measurement. The privately held company is active in more than 100 countries, with headquarters in New York, USA. The Nielsen Company provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on Nielsen’s market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. The Nielsen Company provides two major services for its Manufacturer and Retailer clients in the Region – Retail Measurement and Consumer Research.
The Nielsen Company has a strong presence in the Middle East, North Africa and Pakistan (MENAP) region with diversified business in FMCG, Telecom, Automobiles, Finance, Tourism and Government departments. We have more than 1300 employees working in 29 offices in 13 countries across the region. Our MENAP regional head office is located in Dubai, United Arab Emirate. For more about The Nielsen Company please visit www.nielsen.com