THE One

About THE One

THE One Total Home Experience opened our first store in Abu Dhabi, United Arab Emirates in 1996. Today, we have 18 Theatres in 8 countries across the Middle East with 650 staff and have launched three new concepts: THE One Fusion, THE One Junior and THE One Outdoor, in addition to opening a new concept store, THE One Fusion Theatre. Because we don't believe the world needs another retailer, THE One aims to be both magical and meaningful: inspiring you by being Always Different and offering you Affordable Luxury in Home Fashion while Changing the World Together. Ultimately, we would like to measure the relative success of our brand not only in profit, but also in Happiness. The happiness of our staff, customers and communities. THE [magical] One We don't sell products. We sell feelings. Because we believe that it's not what you buy that's important, it's what you feel after you have bought it. So we see our stores as Theatres where we put on seasonal Home Fashion Shows featuring our latest Collections. As every Theatre is freshly ‘handmade’ every day by our Cast members, each of our Theatres has its own look, feel and energy - a magical place where you can touch, see, smell, hear and taste THE One Total Home Experience; feel THE One’s soul. THE [meaningful] One There is no greater feeling in life, no greater freedom, than to know that you can be yourself and part of a group that is engaged in a cause that is greater than you are. The thing that matters is meaning. So we asked ourselves: What if we could involve all our people, suppliers and you in a higher purpose than just selling and buying stuff? We have a responsibility to our children to improve the world we live in. So apart from ethical sourcing, our way of making a difference is through Challenged Employees, Local Volunteering and our Big Idea: THE Onederworld - our Sustainable Village Community programme. We are on a mission to Change the World Together. Are you Brave enough to be with us?

Vision

Our Vision consists of two mutually dependent opposites that cannot exist without one another, always seeking balance. THE Female side of our Vision is our Core Ideology that defines the character of our organisation and what we stand for. It encompasses our Core Values and Core Purpose. These will never change. This is THE One's Soul. THE Male side of our Vision is our Envisioned Future that defines what we aspire to create, to achieve and ultimately, to become.

Mission

THE One touches the lives of our staff, our suppliers, our customers and all their families.The stronger our brand grows, the more powerful this personal connection becomes. At the end of the day, we are what we do, and that's why THE One tribe has a Core Purpose to guide us. Our Core Purpose is to CHANGE THE WORLD TOGETHER. This is the fundamental reason for our company's existence. Because, let's be honest: Does the world really need another retailer? No. We believe we need a better world.