TRACCS - Jordan

About TRACCS - Jordan

The formation of Trans-Arabian Creative Communications Services (TRACCS) in January 2001 was the culmination of a 3-year process beginning with the foundation of Saudi Creative Communications Services (SACCS) in December 1997. Trans-Arabian Creative was launched in January 2001 as the regional extension of SACCS, becoming the first regional public relations company to be founded and headquartered in Saudi Arabia, the largest, most lucrative and most challenging market in the Middle East with offices in United Arab Emirates and Egypt. We are today one of the largest public relations networks in the region. In 2004 Trans-Arabian Creative Communications affiliated with Cohn & Wolfe worldwide, a New York-based global public relations practice, part of the WPP network. Until the arrival of SACCS, and then TRACCS, no public relations company was able to operate with sustained success in Saudi Arabia, Egypt or Kuwait the three largest markets in the Middle East. Our success has been based on a combination of factors. First of all we are committed to building local talent to provide services according to international standards and practices. Secondly, as a young independent practice built from scratch, we have to be better than everyone else. We have built our business entirely based on reputation; through the delivery of quality services with efficiency, focus, honesty and integrity. We have managed to combine world-class professional communications skills and efficiencies with a deep understanding of the cultural, religious, bureaucratic and commercial sensibilities of the region, to successfully serve some of the region’s leading corporations and an impressive range of global brands.