TREND S.A.L is one of the largest furniture retailers in Lebanon. Founded in 2007, the company expanded rapidly by creating partnerships with some of the most reputable furniture companies in the world. TREND S.A.L is currently the franchisee of many brands such as BoConcept, THE One, Polaris, Hülsta, now! by hülsta, VITEO, Ernestomeda, BONTEMPI, SAPORINI, nomon, VENJAKOB and Phillips Collection. BoConcept constitutes the backbone of sales in the company which are complemented by the other brands.