Wafir is different: ‘good enough’ isn't good enough here. Every day, we strive to find even better ways to give people innovative solutions for healthier lives and happier homes. If it’s tried and tested, we challenge it. That’s how we keep generating the breakthrough thinking and ideas that built our brands.
To be the #1 company across the MENA region providing household cleaning products (HHC) at the best value proposition.
Our mission is a world where people live better at an affordable cost. We believe that good hygiene is the key to happiness, hygiene is the foundation of healthy living and home is the center of family life.