Job Description

Ref. JB1333468

PR Executive
IIR Middle East

Main Tasks & Responsibilities

The job is to become our own internal PR, to promote the brand as a source of Real Estate information in the markets we operate in. It is also to give a different edge on how our articles and products are received in the market and to increase awareness and exposure of our products in the market. Cityscape should be seen as an information hub for the media, we should be a regular commentator, initiator and source for the media.


Job Purpose:

•To develop and maintain a database of press and other media contacts for both local and international media (including Arabic media)
•To translate the PR’s Manager press releases to Arabic
•To act as the point of contact for the Arabic press
•To assist & distribute regular press releases and/or features relating to the portfolio of products.
•To invite media to events (Connect, Awards, Cocktail parties) and manage press activities on site
•To research opportunities for increased press coverage in different media (print, online, radio, TV) above and beyond current press contacts
•Identify and work with key professionals/institutions and companies to produce these articles
•To assist in producing the group e-newsletter and associated online content, including editorial / moderator duties within online communities / social media
•To assist the PR Manager in implementing regional and international exposure of Cityscape products through interviews with IIR staff, companies and conference speakers.
•To organize interviews onsite at events for CI and promotional videos for the editor



Key Performance Indicators:

•A comprehensive database of regional and international media contacts
•On time and efficient articles as per the event drop schedules
•Column inches in external magazines and newspapers
•Increase of traffic, readers, click-through rates of the relevant products
•Increase exposure of Cityscape products
•Increase exposure on Social Media Networks
•Increased number of press attending events
•Increased number of pre- and post-show reports in third party media
•Increased number of online articles

Skills

Background Knowledge & Experience

Essential:
•Excellent written and verbal communication skills in English & Arabic
•Computer literate and proficient in the use of Microsoft Word and Excel
•Attention to detail
•Numerate
•Be able to work alone and under pressure when needed to


Desirable:
•Trained PR person
•Real Estate background


Minimum Education level required:

•Educated to degree level or equivalent in relevant subject

Work Experience

Essential:

•Proven track record working in a PR environment, ideally on exhibitions
•Previous experience of dead-line critical role

Desirable:
•Related industry/event knowledge
•Experience of the Real Estate market


Behavioural Competencies

Essential:
•Effective communication at all levels internally and externally
•Trustworthy and discrete with sensitive information
•Effective negotiation skills
•Flexible and adaptable
•Ability to work under pressure and within changing priorities and deadlines
•Customer focus
•Decision making
•Results driven
•Attention to detail and accuracy
•Planning and organising
•Ability to multi task
•Interpersonal skills
•Time management

Education

Bachelor's degee

Company Profile

The Institute for International Research (IIR) is part of Informa plc (www.informa.com), the leading international provider of specialist information and services for the academic and scientific, professional and commercial business communities. Informa has more than 150 offices in more than 40 countries, employs over 9, 000 staff globally and is the largest publicly owned organiser of conferences and courses in the world with an output of over 10, 000 events annually.


For more than 35 years IIR has been the leader in facilitating business knowledge and skills delivered through cutting edge conferences, training programmes and industry led exhibitions.


Operating in the Middle East since 1993 we are the leading event organiser regionally. Key expertise allows us to identify trends ahead of the curve by responding quickly to market needs to bring global thought leaders and industry experts into the region.