Job Description

Date Posted: 2009-11-07 Ref. JB1352518

Project Associate - Marketing & PR
S. S. Lootah

Job Purpose:

To provide professional level PR and Strategic Marketing skills, to ensure clear public opinion forming and build crystal clear reputation for Lootah Applied Academy, To carryout press releases; campaigns, conferences internally and externally using all types of media, and allies with cross units to support business development; and clear communication to senior management and external bodies and organizations including partners and investors.

Principal Responsibilities:
Essential functions of the job include:
- Aware of regional flavor in Marketing and PR trends for fields of Advanced technologies, laboratories, Media & Broadcasting, and vocational business
- Research and analysis followed by continuous evaluation of an organization or campaign strategy
- Initiating and planning PR campaigns: defining goals; analyzing problems and opportunities; liaising with management and clients (internal and external);
- Writing and editing press releases, in-house newsletters, speeches, articles and annual reports;
- Maintaining and updating information on an organization’s website;
- Using corporate advertising to maintain an organization’s identity, name and reputation; consistent, strong and continuous
- Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs.
- Answering enquiries from individuals, journalists and other organizations;
- Speaking in public at presentations, press conferences, radio and TV interviews, and meetings;
- Developing and maintaining good working relations with the media, including local and national newspapers, magazines, radio and television;
- Organizing special events, such as press conferences, exhibitions, open days, tours, competitions and sponsorship;
- Fostering community relations through events such as open days and through involvement in community initiatives.
- Have the capability to oversee and moreover to go through the details
- With key strengths by being multi-skilled, energetic and out performer
- Up-to-date with industry/ technology trends in the field of Marketing / PR
- Process oriented, analytical and hands on in field of PR/ Marketing

Key Performance Indicators:

- Multi-skilled has the in-depth and know how, flavored with business essences
- Effectively utilizes the internal resources and ensures clear progress
- Capability of utilizing computer aided software to smoothen the PR/ Marketing process.

Skills

 PR/ Marketing Capacity
 minimum of 3-4 years experience in a PR/ Marketing preferable in regional area
 Bachelor / Master Business or Marketing
 An with in depth knowledge of regional PR / Marketing Agencies
 Good understanding of policies and procedures relevant to the Unit.
 High level of communication (verbal and written) and presentation skills
 Computer proficiency

Education

Bachelor / Master Business or Marketing

Company Profile

Founded and chaired by Haji Saeed Ahmed Al-Lootah in Dubai in 1956, S.S. Lootah Group employs more than 6, 000 people in the United Arab Emirates. The group continues to be a leader with its diverse and successful business ventures, non-profit educational institutions, entrepreneurship, veracity as well as its profound dedication to corporate citizenship and sustainable development.

The group diversified interests include established consumer brands like Co-Op Islami, food products as well as leading companies across key business sectors, namely construction, building materials, ready-mix concrete, Real Estate, engineering consultancy and general trading among others. S.S.Lootah International, the international business arm of S.S. Lootah Group, facilitates partnerships and cooperation with leading international companies, forming successful partnerships and joint ventures.

Today, S.S. Lootah Group pursues a challenging vision to enhance the environmental, intellectual and cultural climate in the region with entrepreneurial projects and activities. With capabilities to develop and support some of the largest projects in the construction, natural gas networks, telecommunications, alternative energy, environmental research and sustainable development and education domains, the group will continue its heritage of taking the lead to cater to the needs of national growth.