Job Description

Date Posted: 2009-11-07 Ref. JB1352519

Marketing Manager
Almarai Company

Core Purpose of Job:

Leads the development and growth of the designated product portfolio, encompassing both existing products and new product development. Establishes the strategic vision and leads the organisation to realise the 5 year plan through annual marketing planning and the company’s overall goals and objectives.

Leads the organisation in building share and equity in the designated portfolio realising improved market share performance, sales revenue and gross margin.

Identifies new market segment opportunities and leads the organisation through new product launches.

Areas of Responsibility (AOR):

Leads the business in establishing, managing and achieving the key performance indicators for the portfolio.

Strategically analyses competitor performance and capabilities and reports back to management on issues that may affect performance.

Strategically reviews costs, working with Primary Supply Chain and pricing to ensure corporate margin targets are achieved.

Develops the strategic 5 Year Plan and effectively implements the plan within the agreed time schedule.

Develops the marketing support and human resource plan for the portfolio to ensure interdepartmental resources are available to realise the plan

Leads cross functional dialogue to ensure that adequate resources, both financial and capital, are assigned and made available to realise the plan.

Leads the Annual Marketing Plan process, Annual Promotional Plan process and Annual Projects Schedule process.

Leads the portfolio’s strategic NPD process and feeds into the 5 Year Plan.

Leads cross functionally the NPD strategy and ensures that adequate resources and skills are available.

Develops key relationships with suppliers and marketing staff to ensure global trends and global NPD information is fed into the business.

Develops packaging that is functional or emotiionally within the category.

Leads the strategic management of the portfolio’s Agency of Record and resourcing requirements.

Leads the communication strategy for the portfolio ensuring that the key performance targets are achieved.

Leads media plan and budget for the portfolio ensuring that the key performance targets are achieved and that spend is within budget.

Manages and is responsible for the Marketing Expenditure Budget and its effective use in achieving key performance targets.

Leads packaging and branding development and ensure it is consistent with the Corporate Brand Architecture.

Identifies development of the portfolio’s Consumer Insight Strategy.

Develops consumer segmentation model for portfolio based on demographic and psychographic analysis.

Leads portfolio insight into consumer attitude and behavioral studies for the portfolio.

Manages his direct reports and ensure that all staff within the team have:-
•KPI and MBO Performance agreements.
•Individual Development Plan.
•Identified training program, both OTJ and Accredited Course.

Ensures that the company’s targets on Saudisation are achieved.

Skills

Qualifications:

- University Business degree with marketing specialisation
- A minimum of Five Years Brand/Marketing Management experience with an FMCG company.
- A proven track record in building brands and launching new products.
- Good communication and written English skills.

Experience:

At least 5 years marketing and/or brand management experience with a reputable FMCG company in the Middle East with evidence of well developed marketing skills and proven track record of delivering results in a competitive environment. Experience of multi-markets an advantage but not essential.

Company Profile

ALMARAI is a well established and highly successful dairy foods company in the Middle East synonymous with quality and is a household name throughout the region. The company is renowned for its technical expertise, innovative edge and customer service. It is the largest vertically-integrated dairy company in the world and its rapid growth has been founded on a commitment to quality and excellence across all aspect of its operations. The company is headquartered in Riyadh, Saudi Arabia and is solely engaged in the production processing and sale of high quality fresh dairy food products and enjoys a 40% share of fresh dairy market. The company commenced operations in Saudi Arabia in 1976.

Almarai's activities vary from dairy and arable farming, dairy processing, to the manufacture, sale, marketing and the distribution of a wide range of fresh and long life branded dairy products. It employs more than 7, 000 staff, operates international state-of-the-art farm and manufacturing facilities, and has a comprehensive distribution network delivering products fresh daily to 33, 000 outlets across six countries.

To keep up with demand, Almarai is in the process of a major capital expansion, including a doubling of its production facilities and is looking for experienced professionals keen to be part of a dynamic and progressive environment. The company is eager to attract and provide excellent career opportunities for prospective employees who are keen to play a part in its ambitious expansion and development.

Almarai offers challenging and rewarding careers in a dynamic environment. You will get the opportunity and be given the responsibility to utilise and optimise the latest farming, processing, and distribution and information technologies.

If you are interested in a career with an organisation which is customer focused, innovative and values continuous learning and improvement, then ALMARAI is the place for you.

Visit our website at: www.almarai.com