Area Manager GCC - Sales & Trade Marketing

Freudenberg Household Products - Dubai, UAE

Job Description

Areas of responsibility

Overall
Support the management of Distributor's Sales and Trade Marketing function to develop and grow the business in the relevant aspects of Distribution, Sales, Trade-Marketing and Key Account Management

Sales
- Develop national and regional Distribution, Sales, - and Key Account targets (short, mid and long term)
- Manage Performance of Distributor and conduct regular Business Review Meetings
- Observe and analyze the elements to reach the targets (activities of competitors, market research results, market data, etc...)
- Implement regular and standardized analysis and reporting of actual business-performance (customer sales, Distributors sales, product-sales, distribution, and merchandising) versus agreed targets
- Define and implement corrective measures in case of deviations versus targets
- Analyze the Trade structure, define and supervise distribution targets.
- Define trade channel-specific assortments (“Must stock list”) and follow-up implementation of listing plans
- Preparation of country specific roll-out plans for launch of new products. (Channel relevance, quantities, rotation and timing)
- Define short-and long term-term sales-, profit and working capital - objectives and ensure their achievement
- Develop the comprehension of channel-specific customer needs and habits

Trade Marketing
- Initiate and analyze customer-wise promotional plans in cooperation with distributor and its Trade-Marketing function
- Follow-up of concepts for channel and customer specific advertising and promotion
- Implement customer individual projects
- Initiate and support implementation of category-management or merchandising projects
- Observe, plan and control channel-specific marketing budgets
- Secure an optimal category-, consumer - and market understanding
- Develop and implement sales folder as well as trade advertising for national product initiatives

Key Account Management
- Manage together with distributor performance, regular business reviews and negotiations with national and selected regional/international key accounts in all aspects (listings, rebate structure, outlet-distribution, sales, merchandising, promotions and logistics)
- Monitor and benchmark trade rebates and net pricing

Skills

- 3-5 years of experience in the GCC in Trade Marketing, Sales or Marketing in FMCG - preferably non-food - and with a successful history in a multi-national company
- Good knowledge of GCC trade-structure and sales-force management
- Flexible and able to work with a distributor and direct Key Accounts (Carrefour, EMKE, Spinney’s, etc.) as well as willing to travel within the region
- Excellent in English language, written and spoken
- Excellent communication skills
- Excellent knowledge of the marketing mix
- Good analytic and strategic thinking
- Good management and organization ability
- Excellent team and cooperation capability (good contact to co-workers and local organizations)
- Handling of several projects at the same time / Time Management
- Good Knowledge of the relevant MS Windows - software (Excel, Word, PPT)

About This Company

Freudenberg is a family-owned group of 16 business groups active on the global stage. Creativity, quality, diversity and innovative strength are the company’s cornerstones. Reliability and responsible conduct rank among the basic values of the company which was founded over 160 years ago.

Freudenberg is committed to partnerships with customers, and believes in a long-term orientation, financial solidity and the excellence of some 37, 000 associates in 58 countries around the globe.

For more information please visit our web sites:
www.freudenberg.com
www.vileda.com