Brand Manager

Ali Abdulwahab Al Mutawa Commercial - Al Kuwait, Kuwait

Job Description

Purpose of Job:

This position plans, develops and directs the marketing efforts for a particular brand or product. It also supports activities in production, sales, advertising, promotion, research and development, marketing research, purchasing, distribution, package development and finance; works closely with sales and marketing and engineering teams.

Essential Duties and Responsibilities:
- Plans and executes the brand lifecycle
'- Defines brand vision, strategy, competition and roadmap, prioritizing brand and customer requirements'
- Works with external third parties to assess partnerships and licensing opportunities
'- Develops the core positioning and messaging for the product
'- Performs product demos to customers
'- Sets pricing to meet revenue and profitability goals
'- Delivers a monthly revenue forecast
'- Develops sales tools and collaterals
'- Proposes an overall budget to ensure success
'- Briefs and trains sales force during meetings
'- Briefs press and media/analysts and go on press tour campaign for the brand
- Performs other tasks as delegated by superior

Skills

Education/Certification:
College or University Degree in Business Management/Marketing

- Minimum 2 yrs. experience in the local industry. Have knowledge of sales procedures and terminology. With proven track record in sales/marketing
- Preferably a bilingual - Arabic and English

Functional: (Required Skills / Knowledge)
- Computer Application Knowledge
- Merchandising / Visual Merchandising Knowledge
- Inventory Control - Receiving / Dispatching
- JD Edwards Knowledge
- - Safety & Security Standards / Procedure Awareness & Control

Behavioral:
- Achievement Orientation
- Attention To Detail
- Analysis And Decision Making Ability
- Impact And Influence
- Leadership

About This Company

The business of our company started in 1918 immediately after the First Word War, flourished after he second Word War right after the oil discovery in Kuwait.
AAW Was developed and recognized later on as one of the major trading companies in the country, with its official registration in the Ministry of Commerce and industry on 20 February 1956.

Since then, our company has experience an impressive growth and has encompassed principal activities in the following segments:

• Consumer Goods
• Pharmaceutical - Wholesale and Retail
• Real Estate
• Home and Office Furniture and Carpets
• Kitchen Appliances
• Premium Home Appliances
• Outdoor Products and Retail
• Sports Apparel and Lifestyle

Procter & Gamble products, and leading brands such as Hoffman La Rosch, Siemens, Basset, Century Furniture, Bosch, Nolte Kitchens, Jansport, Eastpak, The Athlete's Foot, Curves Fitness Center amongst others are all part of our portfolio.
With more than 1,200 employees, we continue to actively engage in developing new areas of expansion while diversifying our range of value products and services.