Brand Manager – Teas .
Senior Brand Manager / Marketing Manager - Food Division
Marketing - Food Division .
2. JOB PURPOSE:
Develop and implement marketing plans and manage the branding order to meet the brand objectives in line with the company vision, mission, strategy and brand objectives.
3. KEY ACCOUNT ABILITIES:
Brand Equity :
Develop brand communication which effectively reflects the brand objectives in order to build brand equity
Brand Health&Strategies :
Monitor and manage brand health in order to meet all key brand health indicators.
Develop Brand strategies based on consumer insights from consumer research and Trackers for KSA and International markets in order to improve brand health .
New Product Development ( NPD) / Brand Initiatives (BI):
Manage and launch Brand’s NPD / Brand Initiatives in order to introduce new products that meet the consumer needs and insights .
Marketing Plan & Budget :
Implement annual brand plans and activities in order to meet the short and long term brand objectives .
Pricing& Profitability :
Implement price revisions to meet agreed gross margin targets of relevant Stock keeping units .
Consumer Research :
Conduct consumer research whenever required based on brand issues and opportunities .
Consumer and Retail Trackers:
Regularly analyse all brand trackers in order to identify brand issues and opportunities .
Internal Co-ordination :
Improve and manage internal co-ordination with important departments for timely executions of brand plans and actions .
4. JOB CONTEXT:
Scope: This job is responsible for all the tea brands for KSA and International markets.
Contextual Factors :The challenges faced in this jobs are :
Countering heavy competition
Managing innovations and creative ideas
Time bound project management
Dealing with various vendors and agency management
Internal co-ordination with all important departments
5. COMMUNICATIONS & WORKING RELATIONSHIPS (ILLUSTRATIVE NOT EXHAUSTIVE):
Internal:Factory TI, Sales,Business planning, Finance and MIS departments, middle management.
External:Brand Agency and different vendors .
6. DECISION MAKING :
Takes decisions related to:recommends annual plans and budgets.
Recommends:On annual Brand Plans, Budgets and brand communication.
7. QUALIFICATIONS, EXPERIENCE,& SKILLS:
Bachelor Degree in Marketing or Business Administration .
Min 4 years of brand management in any renowned FMCG company.
BEHAVIORAL COMPETENCIES :
Attention to details, consumer orientation, profitability conscious, team player.
Experienced in the execution of consumer promotions and financial analysis.
Demonstrates experience in the use and analysis of both qualitative and quantitative consumer research.
Bachelor Degree in Marketing Or Business Administration
- Job Location:
- Jeddah, Saudi Arabia
- Company Industry:
- Company Type:
- Employer (Private Sector)
- Job Role:
- Employment Status:
- Full time
- Employment Type:
- Monthly Salary Range:
- Number of Vacancies:
- Career Level:
- Years of Experience:
- Min: 3 Max: 5
- Residence Location:
- Jeddah,Saudi Arabia
About This Company
AMS Baeshen is one of the well established consumer products companies in Saudi Arabia headquartered in Jeddah and employing a staff of 450. The Company aggressively competes in the marketplace through its portfolio of fully owned brands that occupy leadership or strong number two positions in their categories. Some of the Company’s brands are: Rabea, Rabea Gold, Rabea Express, Rabea Green Tea, Lord, Abu Jabal and Bee Sugar. The Company’s core business is in the tea category with vertically integrated operations covering tea buying, blending, packing, distribution, selling and marketing. AMS Baeshen & Co.’s base market is Saudi Arabia but has been expanding in the region during the past few years with presence now in most of the Gulf and Levant markets. The Company is committed to a strategy of long term growth through the development of its core business and expansion into new geographies and categories. The Company is managed by a team of professionals who combine the discipline and training of multinational companies with the entrepreneurial and results oriented culture of a privately owned company. The Company, being a private company that is both a brand owner and operator, is fully in control of its destiny. The people who will participate in making the future of the Company are people who are self motivated, comfortable in setting their own agenda and working independently, results-oriented, team players and of a high level of integrity and ethics.