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Communication and Trade Marketing Manager
B/S/H/ - Bosch and Siemens Home Appliances Group - Dubai, UAE
Job Description
JOB PROFILE:
Challenging and varied position in the marketing department as Communication and Trade Marketing Manager in a fast growing and dynamic region (GCC and South Asia).
DETAILED DESCRIPTION OF JOB:
- Protect and expand brand identity and equity following defined brand KPIs
- Create brand awareness, image & preference on PoS
- Implement central guidelines coherently on a local level (“as global as possible, as local as needed”)
- Implement & penetrate the CI/CD and brand identity of the assigned BSH brand(s) in the country and throughout the subsidiaries’ organization
- Carry out BSH-brand-implementation into the “4Ps”, carry out marketing plan
- Responsibility for product launches (including marketing planning, advertising, brochures, catalogues, POS, events, PR, Internet)
- Development and briefing of suitable communication and trade marketing concepts for product launches and sales/promotional activities
- Definition of online marketing approach for company's brands
- Management of external agencies (creative/media)
- Support sales objectives
- Reach set targets under consideration of resources
- Monitoring of the marketing budget
Skills
- Marketing Experience min. 5 years
- Agency, Manufacturer or Trade experience
- Marketing and brand management skills
- Excellent communication & presentation skills
- Superior analytical & conceptual thinking
- Ability to manage different projects at the same time and cope with pressure
- Winning personality: energetic and passionate
- Team player and leader, ability to inspire others
- Highly motivated self-starter
- Organized and methodical
This job is posted in the following Specialties:
Brand Communication Marketing Mix Organised Personality Well-organizedEducation
Marketing, Business Administration, Project Management
Job Details
- Job Location:
- Dubai, UAE
- Company Industry:
- Manufacturing and Production; Retail/Wholesale; Marketing
- Company Type:
- Employer (Private Sector)
- Job Role:
- Marketing/PR
- Joining Date:
- 2012-11-01
- Employment Status:
- Full time
- Employment Type:
- Employee
- Monthly Salary Range:
- Unspecified
- Manages Others:
- No
- Number of Vacancies:
- 1
Preferred Candidate
- Career Level:
- Mid Career
- Years of Experience:
- Min: 5
- Residence Location:
- United Arab Emirates
- Gender:
- Unspecified
- Nationality:
- Unspecified
- Degree:
- Bachelor's degree / higher diploma
About This Company
B/S/H/ Bosch and Siemens Home Appliances Group is Europe’s market leader and No. 3 in the white goods industry worldwide. 12 years ago, with its strong brands, B/S/H/ founded in Dubai a regional headquarter responsible for Middle East, Africa and South Asia.
Only if you meet the mentioned criteria, please send your CV with a picture to: hr.marketing@bshg.com
www.bsh-group.com
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