Customer Marketing Manager (Algeria)

Job Description

•Implementation of marketing strategies, advertisement and its communication according overall HQ and country strategies
•Surveys on markets (segments, users, sales channels and competition), analysis of the data and identification of positive opportunities.
•Regular visits to customers and key retailers
•Applies effective grower, channel and influencer segmentation
•Develops/delivers innovative, customer-driven offers
•Delivers distinctive value proposition to customer
•Designs/implements effective CRM strategies
•Manages distribution channels effectively (REAP)
•Support the necessary activities to ensure business continuity during the transition.
•Support the integration of the CP and SE marketing teams, including the definition of new processes/ways of working and fostering mindset change

Skills

KNOWLEDGE, EXPERIENCE & CAPABILITIES
Critical experience and knowledge:
•5 years at least of experience as Marketing Communication Manager for complex market/s, in a challenging, cross cultural environment
•3 years at least working with a network of agencies and contacts (external and internal)
•3 to 5 years of experience in the agribusiness industry
•High level of computer literacy (graphics)
•Advanced English (written and spoken)
Critical leadership capabilities
•Communicates with impact
•Leads change and holds ambiguity
•Builds a culture of innovation
•Focuses on customers
•Manages for performance
•Develops people, organization and self
•Collaborates across boundaries

Critical leadership capabilities
•Communicates with impact
•Leads change and holds ambiguity
•Builds a culture of innovation
•Focuses on customers
•Manages for performance
•Develops people, organization and self
•Collaborates across boundaries

Critical technical and professional capabilities
•Applies effective grower, channel and influencer segmentation
•Develops/delivers innovative, customer-driven offers
•Designs/implements effective CRM strategies
•Implements effective product communications
•Able to use market research effectively to understand customer, markets, channels
•Understands customer needs
•Communication and presentation skills
•Project management