Head of Master Brand, PR and Web

BUPA Arabia - Jeddah, Saudi Arabia

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Job Description

Job Purpose:
Create and communicate the Bupa Arabia brand proposition to differentiate the brand and build strong brand equity. Developing ideas and activities that support the brand positioning and drive a health care leader image.
Be the internal brand custodian and champion.

Roles & Responsibilities:

1.Contributing to and executing the master brand strategy
2.Developing the master brand positioning
3.Developing communication and activities that support and communicate the new brand positioning
4.Setting guidelines for master brand usage and implementation across segments
5.Managing the master brand PR campaigns
6.Re-launching the corporate website, adding new e-commerce features and enhancing web services offering
7.Developing non channeled based innovations and services
8.Setting the brand activity plans for the master brand
9.Managing the marketing support budget for master brand, PR and Web
10.Creating affiliation and links with strong providers and key industry stake holders
11.Deep understanding of the business to enable deep consumer insight and identifying new business opportunities
12.Conceptualizes comprehensive and innovative marketing approach which enhances the image of and generates maximum exposure for the brand, improving brand awareness.
13.Lead the internal and external (agency) teams to effectively work together generating superior marketing output
14.Continuously feeding the innovation funnel with new products and services concepts based on consumer insights and category understanding
15.Identifies new marketing opportunities by monitoring activities, community events and customers’ needs. Developing below the line activities to bring the brand closer to consumers and generate brand relevance and affinity
16.Conducts market research using surveys, questionnaires, and other means; analyzes and reports the data
17.Create a positive relationship with the extended team in the organization to generate alignment and support from other functions
18.Supporting the Corporate Social Responsibility initiatives

Skills

•A minimum of 5 years’ experience in Brand Building and overall experience of no less than 9 years in all marketing areas.
•Proficient in both Arabic and English language both written and spoken ability
•Excellent computer skills with an understanding of Microsoft office, excel and PowerPoint.

About This Company

Bupa Arabia for Cooperative Insurance is a Saudi-based publicly traded company with SR 400 million in paid up capital. With more than 12 years of deep knowledge of the Saudi healthcare market, it is the insurer of choice for the Kingdom’s largest and best known companies, from banks to hotel chains, manufacturing, retail, IT and financial services to government and non-profit organizations.

Based in Jeddah with branches in the key cities of Riyadh and Khobar, Bupa Arabia serves its customers through its core of over 500 dedicated staff. In 2008 Bupa was ranked 8th Best Working Environment among 500 Saudi companies surveyed. It was also recognized as having the best working environment for women. In 2009, Bupa Arabia improved this ranking to 4th place.

Bupa Arabia is associated with the Bupa Group, a worldwide health and care organization with over 64 years of expertise in the fields of health and wellbeing. The Bupa Group provides total health and care solutions to over 10 million members in over 190 countries.