Marketing Manager – Automotive Division (Kuwait)

Al Mulla Group - Al Kuwait, Kuwait

Job Description

Major Responsibilities & Duties:

To develop and implement marketing strategies for vehicle sales, parts and service and promote the brand image of Al Mulla in order to increase market share and sales.

Strategic¨

Develop an integrated marketing strategy to effectively achieve brand promotion objectives and increase market share for Sales, Service and Parts departments in line with their respective business strategies¨
Develop the Marketing department’s budget to support overall business strategy of the Automotive Departments; monitor and report actual spending with break-ups on various activities to Divisional General Manager - Automotive¨
Ensure appropriate research is been carried out and competitor marketing intelligence information is timely sourced to support development of a dynamic and responsive marketing strategy

Operational¨

Lead development of detailed marketing calendar in active coordination with Group Managers and Divisional General Manager - Automotive¨
Coordinate with General Manager Vehicle Sales (GMVS) to plan for new product launches¨
Recommend appropriate media channel (print, television, radio, mobile technology, social networking, etc) to Group Managers based on their targeted audience ¨
Plan new customer relationship reinforcement initiatives, outlining the integration required with marketing programs¨
Review and approve formulations of all marketing promotions, outdoor events, media programs etc.¨
Modify the marketing strategy, plans and programs suitably in response to changing business environment or business strategy¨
Oversee implementation of CRM initiatives approved by Divisional General Manager - Automotive¨
Oversee public relation activities and ensure that Al Mulla creates the desired impact in desired media channels¨
Support development of an interactive Al Mulla automotive website providing web-based marketing information and services to customers on vehicle sales, parts and service solutions¨
Direct preparation of marketing plans and implementation of advertising/ promotional campaigns, marketing promotions, media programs etc.; undertake periodic reviews of marketing, CRM and branding effectiveness for all departments¨
Provide assistance to other Al Mulla departments and divisions as and when required towards specific advertising and promotional activities; coordinate with advertising/ creative agency to support such activities where required¨
Negotiate contracts and maintain good working relationships with vendors/ suppliers for providing requisite services to Al Mulla¨ Perform routine activities in accordance with agreed deadlines and standards and discharge any other task assigned by superiors in a timely and effective manner¨
Assist colleagues and foster an environment of teamwork and collaboration¨
Contribute to the department’s development by providing timely suggestions and feedback¨
Comply with Quality Standards and Health & Safety procedures affecting self and others¨
Perform routine activities in accordance with agreed deadlines and standards and discharge any other task assigned by superiors in a timely and effective manner¨
Assist colleagues and foster an environment of teamwork and collaboration¨
Contribute to the department’s development by providing timely suggestions and feedback.

People Management¨

Supervise functioning of direct reports and exercise administrative control (including authorizing leave applications) over all Marketing personnel in own department¨
Identify training needs and review performance of subordinates on targets assigned; provide feedback and help them develop their skills¨

Skills

Primary Educational Qualification
Post Graduate Degree / Diploma (Bachelor Degree + 1 or 2 year diploma) in Marketing or equivalent and 10 years of experience Required CompetenciesCore Competencies
Problem Solving & Result Orientation
Customer Orientation
Team Work & People Management
Communication & Interpersonal Effectiveness (Fluency In Arabic & English)
Process Excel & Quality Focus
Leadership Competencies
Strategy and planning
Leadership and Managing Change
Decision Making & Risk Management
Techno-functional
Automotive Industry Knowledge
Project Management
Brand Management Skill
Market Research/CSI Analysis Skill
Competitor Awareness Skill
Customer Awareness Skill
Internet / Social Media Marketing Skill
Effective Advertising Skill
Market Development Skill

Education

Masters in Marketing

About This Company

Today, the Group has demonstrated its resilience by emerging, post-liberation, stronger than ever. By getting the business basics right and adding vital ingredients of imagination and a willingness to lead markets, AlMulla has built a reputation for delivering its promises which is well recognized by the world's leading companies.

AlMulla Divisions

Engineering Division

Established in 1955, the Engineering Group has diversified engineering operations covering projects, services, technology and manufacturing.Certified to ISO 9001, its 125 engineers and 2400 technical staff provide quality assurance to its distinguished clientele, and are committed to achieving customer success and leadership in each of its businesses.

Financial Division

Recognizing that the financial services sector as a growth area, AlMulla Group commenced its Consumer Finance activity in 1978. Business was initially limited to financing sales of its own products. After acquiring the necessary expertise in the field, business was expanded to cover other car dealerships.

Commercial Division

The commercial division handles the Group's commercial activities. Over the years such activities have been subject to a remarkable expansion and multi-directional diversification. Strong skills, aggressive marketing, timely investment, employee's dedication and long term approach to every venture we take, make the Commercial Division a key division in the Group