1. Portfolio Performance
Leads the business in establishing, managing and achieving the key performance indicators for the portfolio.
• Market Share
• Gross Margin
• Image attributes
Strategically analyses competitor performance and capabilities and reports back to management on issues that may affect performance.
Strategically reviews costs, working with Primary Supply Chain and pricing to ensure corporate margin targets are achieved.
2. Marketing Planning
Develops the strategic 5 Year Plan and effectively implements the plan within the agreed time schedule.
Develops the marketing support and human resource plan for the portfolio to ensure interdepartmental resources are available to realise the plan
Leads cross functional dialogue to ensure that adequate resources, both financial and capital, are assigned and made available to realise the plan.
Leads the Annual Marketing Plan process, Annual Promotional Plan process and Annual Projects Schedule process.
Leads TRD and PDM.
Attends key cross functional and trade meetings.
3. New Product Development
Leads the portfolio’s strategic NPD process and feeds into the 5 Year Plan.
Leads the NPD Meetings and is responsible for the output of the meetings.
Leads cross functionally the NPD strategy and ensures that adequate resources and skills are available.
Develops key relationships with suppliers and marketing staff to ensure global trends and global NPD information is fed into the business.
Attends and presents at Global Forums on NPD specific for the portfolio.
Develops packaging that is functional or emotiionally creates a USP within the category
4. Communication & Media Planning
Leads the strategic management of the portfolio’s Agency of Record and resourcing requirements.
Leads and is responsible for the communication strategy for the portfolio ensuring that the key performance targets are achieved.
Leads and is responsible for media plan and budget for the portfolio ensuring that the key performance targets are achieved and that spend is within budget.
Manages and is responsible for the Marketing Expenditure Budget and its effective use in achieving key performance targets.
Leads and is responsible for packaging and branding development and ensure it is consistent with the Corporate Brand Architecture.
5. Consumer Insight
Identifies leads and is responsible for the development of the portfolio’s Consumer Insight Strategy.
Develops consumer segmentation model for portfolio based on demographic and psychographic analysis.
Leads portfolio insight into consumer attitude and behavioral studies for the portfolio.
Leads the portfolio in regards to CPT, STM or TOT methodologies to minimize risk and to ensure adequate resources are allocated to major projects.
6. People Management
Develops the Human Resource Plan for the portfolio ensuring that adequate resources are in place to support the annual and 5 year Plans.
Manages his direct reports and ensure that all staff within the team have:-
• KPI and MBO Performance agreements.
• Individual Development Plan.
• Identified training program, both OTJ and Accredited Course.
Participates in the Functional CDM and Succession Planning Meeting.
Ensures that the company’s targets on Saudisation are achieved.
At least 7 years marketing and/or brand management experience with a reputable FMCG company in the Middle East with evidence of well developed marketing skills and proven track record of delivering results in a competitive environment. Experience of multi-markets an advantage but not essential.
This job is posted in the following Specialties:Marketing FMCG
- Job Location:
- Riyadh, Saudi Arabia
- Company Industry:
- Company Type:
- Employer (Private Sector)
- Job Role:
- Joining Date:
- Employment Status:
- Full time
- Employment Type:
- Monthly Salary Range:
- Manages Others:
- Number of Vacancies:
- Career Level:
- Years of Experience:
- Min: 7 Max: 15
- Residence Location:
- Bachelor's degree / higher diploma
About This Company
ALMARAI is a well established and highly successful dairy foods company in the Middle East synonymous with quality and is a household name throughout the region. The company is renowned for its technical expertise, innovative edge and customer service. It is the largest vertically-integrated dairy company in the world and its rapid growth has been founded on a commitment to quality and excellence across all aspect of its operations. The company is headquartered in Riyadh, Saudi Arabia and is engaged in the production processing and sale of high quality fresh dairy food products and enjoys a 40% share of fresh dairy market. The company commenced operations in Saudi Arabia in 1976.
Almarai's activities vary from dairy and arable farming, dairy processing, to the manufacture, sale, marketing and the distribution of a wide range of fresh and long life branded dairy products.Bakeries, Poultry processing and Infant Nutrition are more recent business additions to the company portfolio.
It employs more than 21,000 staff, operates international state-of-the-art farm and manufacturing facilities, and has a comprehensive distribution network delivering products fresh daily to 40,000 outlets across six countries.
The company is eager to attract and provide excellent career opportunities for prospective employees who are keen to play a part in its ambitious expansion and development.
Almarai offers challenging and rewarding careers in a dynamic environment. You will get the opportunity and be given the responsibility to utilise and optimise the latest farming, processing, and distribution and information technologies.
If you are interested in a career with an organisation which is customer focused, innovative and values continuous learning and improvement, then ALMARAI is the place for you.
Visit our website at: www.almarai.com