Purpose of the job
Develop marketing plans for assigned consumer need segments and categories. Implement and monitor progress, in line with the marketing strategy and policies, in order to maximize sales and profit.
1. Consumer need segment planning
Develop and ensure implementation of the consumer need segment planning for sustainable profitable growth of the segment.
2. Consumer insights
Identify and understand consumer needs for the assigned need segment through research to develop strong value added concepts for the portfolio.
3. Advertising and promotion
Ensure the development of effective advertising and promotional programs based on consumer insights, and evaluate effectiveness of the investments to optimize expenditures.
4. Product innovation
Generate and evaluate ideas for renovation and innovation, based on consumer insights, market opportunities, competitor analysis and technological opportunities in order to improve existing products and to launch new ones.
Coordinate with Supply Chain and Sales for an accurate and reliable rolling sales forecast, on base of the demand planning for the consumer need segment, to ensure timely product availability.
Analyze and manage key KPI’s for the assigned consumer need segment, in order to measure marketing effectiveness and take corrective actions when required.
Set and review consumer pricing and apply effective pricing strategies in cooperation with Sales and Trade Marketing, to ensure optimal profits.
• Educational level: University, bachelor+
• Specific diploma/education: Marketing, MBA
• Minimal experience: 5 to 10 years in marketing, preferably in FMCG
• Languages: English, Arabic
- Job Location:
- Saudi Arabia
- Company Industry:
- Company Type:
- Employer (Private Sector)
- Job Role:
- Joining Date:
- Employment Status:
- Full time
- Employment Type:
- Monthly Salary Range:
- Manages Others:
- Number of Vacancies:
- Career Level:
- Years of Experience:
- Min: 7
- Residence Location:
- Bachelor's degree / higher diploma
About This Company
Established in 1976, Saudia Dairy and Foodstuff Company (SADAFCO) is a leading food manufacturer, seller and distributor based in Saudi Arabia with operations across the Middle East. The company is a market leader in Saudi Arabia in UHT Milk, Tomato Paste and Ice Cream marketing its core products under its flagship brand "Saudia", a name associated with “Saudia Dairy and Foodstuff Company”.
After the company’s formative years of joint ventures and mergers between GCC and international businessmen and businesses, SADAFCO ownership has been transferred to GCC interests and in 2005 SADAFCO became a public-listed company in Saudi Arabia.
SADAFCO factories currently produce more than 30 million cases of product per annum, its long-distance transportation trucks travel 12 million kilometers each year delivering product to depots across the GCC and over 400 sales routes are operated throughout the region to distribute the company’s products to more than 25 000 customers.
SADAFCO’s manufacturing facilities are located in Jeddah (two factories) and Dammam.
SADAFCO has an established sales and distribution network of 19 depots in Saudi Arabia, one in Qatar, one in Bahrain and one in Jordan providing the company with wide sales penetration. In addition, the company accesses Kuwait and the U.A.E. through external distributors/agents.
SADAFCO is committed to ensuring high standards of quality in its production processes and has received International Standards Organization (ISO) certification in relation to its Jeddah plants.
The company’s product portfolio comprises approximately 85 items across a range of categories including UHT Milk, Tomato Paste, Ice Cream, Cheese, Instant Milk Powder, Breakfast Cream, Fruit Nectars, Butter and French Fries.