PR, Media & Social Media

Nawat - Riyadh, Saudi Arabia

Job Description

Responsibilities - the key responsibilities for this position include:

Social Media:
Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic across all brands and Implement and manage social media programs.
Experiment with new and alternative ways to leverage social media activities (“marketing R&D”).
Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media.
Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company’s products and services.
Measure the impact of social media on the overall marketing efforts.

PR:
Planning, developing and implementing PR strategies.
Liaising with colleagues and key personal.
Liaising with and coordinating enquiries from media, individuals and other organisations, often via telephone and email with management.
Researching, writing and preparing press releases for management to be used for targeted media.
Collating and analysing media coverage.
Writing and editing in-house magazines, case studies, speeches, articles and annual reports.
Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs.
Devising and coordinating photo opportunities.
Organizing events including press conferences, exhibitions, open days and press tours.
Maintaining and updating information on the organisation's website.
Sourcing and managing speaking and sponsorship opportunities.
Commissioning market research.
Fostering community relations through events such as open days and through involvement in community initiatives.
Managing the PR aspect of a potential crisis situation.

Media:
Preparation:
Working with the client and the account team to understand the client's business objectives and advertising strategy.
Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns.
Making decisions on the best form of media for specific clients and campaigns.
Undertaking research and analysing data using specialist industry resources.
Identifying target audiences and analysing their characteristics, behaviour and media habits.
Presenting proposals, including cost schedules, to clients.

Implementation:
Recommending the most appropriate types of media to use, as well as the most effective time spans and locations.
Working with colleagues, other departments and media buyers either in-house or in a specialist agency.
Making and maintaining good contacts with media owners, such as newspapers, magazines and websites.
Managing client relationships to build respect and trust in your judgement.
Proofreading advertisement content before release.
Maintaining detailed records.
Evaluating the effectiveness of campaigns in order to inform future campaigns.

Skills

PR capiblity, tools and techniques.
Media capiblity, tools and techniques.
Social media tools and techniques
Marketing (traditional, new media, guerrilla and ‘word of mouth’)
Strategy
Product marketing
Press and analyst relations
Business development
Technology
Creativity
Willingness to experiment
Ability to deal with uncertainty
Ability to contribute individually, and lead, manage or participate in cross-functional teams
Doggedness and determination
Ability to synthesize large amounts of data into actionable information
Excellent writing skills and a willingness to use them
Excellent verbal communication skills
Persuasiveness
Ability to create great working relationships with all levels within the company and across multiple disciplines
Sense of humor

About This Company

Nawat is a start-up firm is focused on serving the comprehensive needs of individuals and businesses in the full range of their life cycle, by providing services and solutions as a basket. This is done through a set of experienced professionals and companies as a one team approach.

Nawat offers a list of services for individuals and businesses to choose from, depending on their particular needs. This includes and not limited to; business and marketing advisory, financial management and operation, procurement and contract negotiation, ICT consulting services, management and organization development, human resources management and operation, resources provisioning and etc.

Nawat offers its services to startup, fresh business or mature operation by establishing partnership to continue to nurture that relationship on a long-term basis.

Nawat is established as a Saudi company with knowledge and expertise of the local market culture, need and demand, with reach to international standards and expertise.