Regional Brand Manager / Business Developer for Measuring Tools (MT)

Robert Bosch Middle East FZE - Dubai, UAE

Job Description

REGIONAL BRAND MANAGEMENT:
- Manages the Brand positioning/ brand image visibility and communication in the country for all MT brands: Bosch Blue, Bosch Green, Skil and CST/Berger by developing channel specific marketing strategies to reach sell out targets in country.
- Price and profit management at ex work level as per set targets
- Monitor competition prices, range and activities
- Ensure competitiveness in the market in line with the business development objectives
- Maintain Robert Bosch MT product range according to market development needs launching the relevant new products while providing selling argumentation to Country Sales Organization (CSO) sales force
- Develop cross regional and customer specific sales promotions
- Manages setting targets of permanent presence at the Point of Sales (POS) and monitors the POS presentation during his market visits
- In charge of user events: fair and exhibitions
- Responsible of the MT C-budget
- All above liaising between the Sales Middle East Africa Team (SMA)-others region and the MT business unit
BUSINESS DEVELOPMENT:
- Developing premium knowledge of Bosch MT by carrying regular trainings at CSO/Dealer/User levels
- Specific emphasis on expanding the distribution of Bosch MT brands in the traditional trade and multiple channels jointly with the Country Sales Directors
- Key professional management: using the power tools KPM structure he coordinates implementing MT within large users accounts
- Co-ordinates the MT service concept implementation with ASA (service business unit) and the concerned CSO
- Growth project: build up the distribution of CST/Berger by prospecting, selecting and appointing the right partners in country

Skills

Fluent in English & Arabic. French is a plus
Communicative, excellence in Execution, analytical, systematic
Computer literate
Work Experience:
Minimum 7 years of business experience, (cross functional team experience and experience in channel management are a plus).

Education

Graduate calibre in business administration, emphasis on marketing is a plus

About This Company

The Bosch Group is a leading global supplier of technology and services. With three business sectors which are Automotive Technology, Industrial Technology and Consumer Goods and Building Technology, the Bosch group holds more than 300,000 associates worldwide of which more than 33,000 are in research and development. The Bosch group comprises Robert Bosch GmbH and more than 300 subsidiary companies and regional subsidiaries in over 60 countries including their sales and service partners in roughly 150 countries.
Robert Bosch Middle East FZE was established in January of 2008 and is located at the Dubai Airport Free Zone. Currently we house 5 divisions namely Automotive Aftermarket (AA), Power Tools (PT), Security Systems (ST), Drive and Control (DC) and Thermo-Technology (TT).