Sales Manager

Al Ain Wildlife Park & Resort - Al Ain, UAE

Job Description

Job Purpose:

To identify, develop and maintain a customer base for ZAPIA and AWPR. Drive Corporate and MICE sales and generate revenue streams according to business plan.

Key Tasks and Duties:

• Develop annual business plan in conjunction with Director Marketing & Communication, which details all sales activities and enable the sales section to focus on meeting or exceeding sales quota.
• Develop dedicated Corporate and MICE sales strategy and tactical plan.
• Close collaboration with Park Operations and Fundraising & Business Development to identify potential target groups and address them with specific and, if applicable, tailor-made offerings.
• Implement Business Development programs.
• Conduct Sales surveys and customer research in collaboration with Park Operations and Fundraising & Business Development.
• Build relationships with key target groups such as ADTA, hotels, travels agents, tour operators, car rental companies, airlines, and corporations.
• Identify new potential target audiences and revenue streams
• Develop sales packages and sales promotions in collaboration with Park Operations and Business development and sell them to agreed target groups.
• Develop joint promotions with business partners (such as hotels, other UAE wide destinations etc.) to attract new customer segments for ZAPIA and AWPR
• Identify and work with key individuals to gain leverage and influence (such as tourism associations).
• Participate in events and exhibitions in the UAE, GCC and internationally to promote ZAPIA and AWPR offerings to new and existing customers
• Sell sponsorship opportunities and acquire new potential sponsors in close collaboration with Fundraising & Business Development Manager
• Feedback information from Field Sales to Marketing, Park Operations and Business development.
• Work with agencies, contractors and suppliers where possible.
• Undertakes similar or related tasks as assigned by management.
• Develop and monitor progress of UAE National staff.
• Follow all ZAPIA and AWPR policies & procedures.

Skills

Academic and Professional Qualification:

Minimum : A degree or advanced diploma in marketing or a related subject
Preferred: A light vehicle driving licence is essential.

Experience:

• At least 5 years in tourism & travel sector with experience in corporate sales in the UAE working with a diverse organisation. Proven experience of establishing new customers and achieve sales quota.

Domain Skills and Knowledge Required:

• An understanding of the purpose of ZAPIA and AWPR, its vision & mission and the outline function of each department within the organisation.
• Excellent sales and business development skills.
• Ability to communicate ideas and concepts
• Excellent interpersonal skills.
• Ability to understand and interpret consumer research
• Excellent communication skills both verbally and in writing.
• Inspiration skills.
• Good presentation skills.
• Excellent written and spoken Arabic and English.
• Good MS Office Skills