Senior Account Manager (arabic speaker)

ASDA'A Burson-Marsteller - Dubai, UAE

Job Description

The Senior Account Manager will be responsible to proactively manage a high-profile account developing a strong client relationship. You are expected to drive the public relations strategy and communications plan, working under the guidance of the Practice Director.

Primary Responsibilities
• Develop and cultivate relationship with the Client and external audiences.
• Oversee day-to-day Client projects and events to insure the quality of work meets Client's objective and in a manner that provides value.
• Recommend and implement initiatives that improve the public's perception of the Client.
• Manage all media relations and special media inquiries.
• Prepare and review materials (e.g. pitch letters, news releases, backgrounders, fact sheets, bios and newsletters) including complex issues (e.g. Q&A, speeches and collateral materials).
• Develop, pitch and place positive stories about the Client in business, trade and consumer media
• Cultivate positive Client presence in media through releases, contact and responsiveness to inquiries/requests.
• Maintain clear and consistent communication between the Client and account team.
• Partner with Client and other communications firms (i.e. ad agencies) to develop and deliver a complete communications plan.
• Research, assist, and present new business proposals.
• Develop original research, surveys, market studies for existing and new business proposals.

Skills

To be considered for this role will need to demonstrate strong written and verbal communications skills in English & Arabic, hands-on client relationship management, strong media relations skills and the ability to understand a client’s business. You must have worked in a PR agency, with a minimum of 5+ years’ experience in the fields of journalism, public relations and communication. Experience in finance and corporate industry would be advantageous.

Strong oral, writing, and editing skills in Arabic & Arabic
Must have excellent interpersonal skills
Ability to motivate the work of account staff
Ability to handle and manage stressful situations
Ability to develop and present new business pitches
Ability to manage numerous projects simultaneously
Strong ability to develop and deliver presentations and pitches to Clients
Ability to think creatively
Conversant with the principles of Perception Management
Ability to plan strategically and globally
Ability to write strategic materials for Client
Proficient in computer software

This job is posted in the following Specialties:

About This Company

Over the last decade, ASDA’A Burson-Marsteller (B-M) has earned its reputation as the Middle East’s largest independent public relations consultancy and the benchmark of PR practice in the region. Since its founding in 1999, ASDA’A B-M has played a pivotal role in the development of the Middle East public relations industry. Through its longstanding commitment to providing innovative, results-driven communications solutions, ASDA’A B-M has emerged as the region’s premier public relations consultancy. The agency’s communications solutions are consistently linked to its client’s business results, earning ASDA’A B-M a seat at the executive table as trusted business advisers.

Another cornerstone of ASDA’A B-M in the region is its evidence-based approach to communications. The firm conducts proprietary, in-depth research, such as the groundbreaking annual Arab Youth Survey. Through this and other studies, the agency provides unique perspectives on a range of issues, attitudes and activities in the Middle East. The overarching aim of this survey is to offer public and private-sector institutions knowledge and insights that they can use to connect with the region’s largest demographic of the region - 200 million young people out of a total population of over 300 million in the Arab world.

ASDA’A B-M is part of the MENACOM Group, the region’s leading communications network, which manages a diversified range of communications firms including: advertising brands Young & Rubicam and Intermarkets; direct marketing specialists Wunderman; media planning and buying firm Mediaedge and interactive firm Tattoo. The MENACOM Group employs nearly 1,200 professionals working across 57 offices in the Middle East and North Africa (MENA) region.

MENACOM is majority owned by WPP, one of the world’s leading communications services networks, employing 135,000 people working in over 2,000 offices in 107 countries.