Senior Executive, Consumer Research (ref: MOff-001739)

The Nielsen Company - Lahore, Pakistan

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Job Description

• To support and sell Consumer Research services, enhance client relationships and satisfaction and achieve revenue targets
• Prepare methodologies, questionnaires, write and discuss proposals in compliance with client needs
• Prepare budgets for each project in conjunction with the field manager and instruct the finance department regarding invoicing
• Assist in the smooth collection of debt from clients and communicate any contract/ job changes to the Finance department on a timely basis for invoicing purposes
• Prepare fieldwork instructions and sample structures for each project in conjunction with field manager
• Manage the day to day client relationships and ensure that all projects are completed on time to the required standard, and high client satisfaction is maintained
• Prepare coding and punching instructions and tabulation specifications for data analysts
• Check and approve final tables, prepare written report as required
• Send weekly project updates to coordination centre

Skills

• University degree in Marketing, Economics or related field is a must, preferably Postgraduate or MBA
• Fresh graduate or 1 year of experience in Market Research
• Strong analytical, numerical and organisational skills
• Excellent verbal and written communication skills in English and local language is desirable
• Computer literate and sound presentation skills
• Strong business acumen, and good knowledge of the market dynamics

About This Company

The Nielsen Company is a global information and media company with leading market positions in marketing information, television and other media measurement. The privately held company is active in more than 100 countries, with headquarters in New York, USA. The Nielsen Company provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on Nielsen’s market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. The Nielsen Company provides two major services for its Manufacturer and Retailer clients in the Region - Retail Measurement and Consumer Research.

The Nielsen Company has a strong presence in the Middle East, North Africa and Pakistan (MENAP) region with diversified business in FMCG, Telecom, Automobiles, Finance, Tourism and Government departments. We have more than 1300 employees working in 29 offices in 13 countries across the region. Our MENAP regional head office is located in Dubai, United Arab Emirate. For more about The Nielsen Company please visit www.nielsen.com