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IIR Middle East

Certificate In Strategic Business Planning

IIR Middle East

This course has expired. We're sorry. This course is full or has expired and is no longer accepting applications.

Details

Strategic planning is not a product but a process. It requires the ability to work closely with a management team, to provide a framework for exploring options, to challenge conventional thinking, and to build consensus around a pragmatic plan.

Too often, strategies are formulated from management assumptions developed around a conference room table in the absence of solid market facts. But that does not tell you how your business can perform better than your competitors. Neither does is validate what external, environmental factors in the GCC affect your business.

This course explains how the strategic management process can be used to analyse environments, industries and organisations, and how to use that analysis to make sound strategic choices.

Objectives/Benefits

Make the best strategic choices to ensure better bottom line results

Evaluate your business strategy to increase business effectiveness

Formulate business strategy in the face of increased globalization

Successfully implement strategic change across the organisation and match business operations with your business plan

Maximize your marketing and sales strategies to beat competition and align financial planning with your business strategy

Target Audience

This course is designed for those responsible for strategic management, finance management, business analysis, group accountancy, corporate development, operations, business development and planning, business performance, planning and budgeting, marketing information, research and development, business systems management, business project management, business information and corporate planning.

Additional Details

Subject Category(ies): Business/Management
Learning Method: Classroom
Program Type: Assessment

Event Session

Event Dates: 18 Jun 2012 - 21 Jun 2012
Schedule: Registration will be at 07:30 on Day One. The course will commence at 08:00 every day and finish at 15:30.

There will be breaks for refreshments and lunch at appropriate intervals.
Venue: Kempinski Hotel, Mall of the Emirates, Dubai, UAE
Sheikh Zayed Road, Al Barsha
P.O.Box 120679
United Arab Emirates
Instructor(s): Alan Mellor
Director
RA Mellor Associates, UK

Alan Mellor has been engaged in management training since 1997. He has experience in finance and general management, gained at a senior level. His courses contain a blend of commercial insight, systematic thinking, and an understanding of people, delivered in a very informal and common sense way, with an emphasis on adding value.

Alan has over thirty years’ industrial experience in power distribution and manufacturing businesses. He held a number of financial positions and was for a period of nine years the Group Financial Director of JCB. His career at JCB also included a period of four years as Managing Director of JCB-SCM, a joint venture company owned by JCB and Sumitomo of Japan. Responsibilities included: managing a start-up manufacturing operation by forming an effective team of British and Japanese personnel; establishing a European supply chain to produce Japanese-designed components; managing shareholder and supplier relationships with Japanese companies.

Alan brings international experience to his courses. He has spent considerable time doing business in Japan, North America, and throughout Europe. Alan attended Harvard University Business School in 1989 and completed their International Senior Management Programme, which concentrates on the development of strategic analysis and leadership skills.



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