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The Management Team
Rabea Ataya, CEO, Chairman
Rabea is responsible for the overall corporate strategy of Bayt.com.
Rabea has led fast growing companies from inception to exit. Rabea founded and managed InfoFort, the Middle East's first and leading records management company with operations throughout the Middle East. Prior to that Rabea was the Deputy General Manager of Ranya Contracting Company where he headed the $30 million electro-mechanical division. Rabea started his career at Alex. Brown and Sons, a US based investment bank, where he helped structure mergers, acquisitions, and public offerings for technology companies.
Rabea is a graduate of Stanford University with a BSc in Electrical Engineering and a MSc in Engineering Economic Systems.
Dany Farha, Chief Operations Officer
Dany is responsible for managing revenue generation at Bayt.com.
Dany brings extensive experience in managing multiunit sales operations in the region. Most recently Dany co-founded, Butlers which has become Dubai's leading laundry and dry cleaning company, serving retail and institutions. Prior to that he founded Intercat, a leading Dubai based catering company with over 800 staff members. Dany started his career in London at Lehman Brothers in fixed income sales.
Dany is a graduate of University College London with a BSc in Statistics, Computing, Operations Research, and Economics.
Mona Ataya, Vice President, Marketing
Mona is responsible for brand building, driving traffic, and the user experience at Bayt.com.
Mona has managed leading global brands for over a decade. Mona comes to Bayt.com from Johnson & Johnson where she was Global Skin Care Franchise manager based in Switzerland responsible for the re-launch of Johnson's Suncare and Piz Buin brands. Prior to J&J Mona worked at BBDO Worldwide handling Middle Eastern advertising strategy and execution for the brands of global companies including J&J and Pepsi. Mona started her career at Procter & Gamble's global headquarters where she worked on leading brands including Tide, Era, and Ivory Snow.
Mona is a graduate of Boston University with a BS in Marketing.
Akram Assaf, Chief Technology Officer
Akram is responsible for directing technology strategy, software development, and product delivery at Bayt.com.
Akram has extensive experience in managing enterprise software development and implementations for a wide range of industries and business applications. Akram comes to Bayt.com from Oracle where he was responsible for implementation of Oracle applications and databases to large institutional customers. Akram started his career in Andersen Consulting where he consulted Middle Eastern governments and leading corporations on technology implementation ranging from finance to HR systems.
Akram is a graduate of Jordan University with a BSc in Computer Science.
Lama Ataya, Head of Marketing
Lama heads the Marketing Department at Bayt.com and within that role is also responsible for Content, Community Experience, CSR and Corporate Communications across the MENA region.
Lama has held varied roles in leading global financial services institutions in London, New York and Kuwait and just prior to Bayt.com was a VP Marketing, at a leading global asset management institution in London.
Lama has a BA/MA from Stanford University.
