AIDA has been around for over half a century, but a more recent flavor of the sales model has enhanced AIDCA slightly. What does "AIDCA" stands for?

AIDCA stands for:

A - Attention

I - Interest

D - Desire

C - Commitment

A - Action

AIDCA is how to bring out the message in your sales letters/brochures:

This is how it works:

1] Get your readers attention – Create an attractive headline

2] Subtitle – Get them interested, this should be done by getting straight to the point, for example: “Learn how you can drive traffic to your website”

3] Desire – the reader needs to have a desire to read your sales letter or brochure… the reader wants to know one thing: “what’s in it for me?”

4] Conviction – This is where the key points to your marketing message should appear.

5] Action - This is where you are calling your reader to take action. You need to be very clear and straight forward, for example: “Sign up now and get the $20 discount today…!”