What are the most useful ways of test marketing a product you're about to launch in the UAE?

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What are focus groups? What is their use and do they work?
Posted by:
Salam Assi
03-November-2016

Do focus groups (with the desired target market) and exhibitions help before launching a product?

Market Research Feedback Strategy Work

Question added by Sidrah Nadeem , Global Marketing Manager , Hill+Knowlton Strategies
Date Posted: 2014/08/17

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