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Why is Merchandising so important to the Fashion Retail industry?

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Question added by Sidrah Nadeem , Global Marketing Manager , Hill+Knowlton Strategies
Date Posted: 2014/09/03
Samer Elsamad
by Samer Elsamad , visual merchandising manager in M.H.Alshaya , Alshaya co

      Merchandising is the thing which is making your brand different than the others in the market, and the brand image is reflected by the level of the merchandisers in the brand, the high level of the display and doing brand standards it will help in increasing the sales and also the store will looks clean and comfort for customer eyes. merchandisiesing is also important because they convert the fashion lines into a message.

raed alkaff
by raed alkaff , Regional Sales Manager in the West Region Food service , Almarai Company

Merchandising is an essential component to retail sales since it facilities the customers shopping experience. Create immediate visual interest Create some fun Build an image Give visitors a reason to buy

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

When somebody cared to Customers’ aesthetic tastes that value more than customers' real requirements

 

 

Merchandising is done in order to create an environment that attracts the customer, is comfortable to shop, and encourages the customer to return back.fashion is a trend created by1 and followed by many.

Nisar Khan
by Nisar Khan , Sr.Buyer " Fashion Retail-Textile" , Fawaz Abdullaziz Al Hokair & Co.

Every bussiness needs Experts to analyse, work on it and play thier role to take it to top. Merchandiser are the key person who plays thier role from brand setup to buying, from replinishment to visual setup. without them fashion retail cannot be succeeded.

Sidrah Nadeem
by Sidrah Nadeem , Global Marketing Manager , Hill+Knowlton Strategies

Efficient visual merchandising ensures better in-store garment turnover.

It entices customers to buy the product.

hari sankar k.j karoot
by hari sankar k.j karoot , prouduction supervisor , mantra

MERCHANDISER IS A MEDIATOR BETWEEN BUYER AND MANUFACTURER HE /SHE IS  PLAYING THE KEY ROLE  FOR  SALES AND SHOWING HOW THE FABRIC OR DRESS WE CAN WEAR AND MERCHANDISING WILL ATTRACTS THE CUSTOMERS

 

Himani jadeja
by Himani jadeja , Designer For Kids and Teens , Anotag

merchandising is imp in fashion retail industry because its important to send the product or goods at right time to right people at the right amt... which can be done by the merchandisers only after the product is ready.

Robinson Fernando
by Robinson Fernando , Sales Manager , Dubai Leading Technologies

Well not only Fashion in all Industry its important if you ask me. After food its clothes which is very important to any human. Now to have the right merchandise at the right time ( as clothes have seasonal culture to it ) it becomes more important. Neatly shelved , folded , proper labeling of age group , gender all matters.And to top it up the window merchandise to be weekly rotated by an attractive , inspiring merchandise with equally attractive backdrop to invite customers.

Sufian Hossen
by Sufian Hossen , Manager , GS Sweaters Ltd. (SHIHAM GROUP)

Merchandiser is a representative of buyer, when he/she deal with manufacturers. Also Merchandiser is a representative of manufacturers, when he/she deal with Buyers.

Abdel Hamed Abdel Qader
by Abdel Hamed Abdel Qader , District Manager , adidas do brasil ltda

Because it’s all about the first impression, which is the most important to connect and attract the customer.

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