Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

‐ is the strong feeling, desire or emotion that makes the buyer buy a product.

<p><strong>(a) Buying motive </strong></p> <p><strong>(b) Demand </strong></p> <p><strong>(c) Price </strong></p> <p><strong>(d) Quality.</strong></p>

user-image
Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date Posted: 2014/10/17
Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

(a) Buying motive

padmakumar pathiyil
by padmakumar pathiyil , Marketing Consultant , Management Consultancy

Buying Motive.

Emelita Santiago
by Emelita Santiago , Administration/Supervisor , Tony Rose.Com Computer Cafe

a.

A very good question but I have to say a different view as per my experience as below:

Feeling and Emotion these facts do not include the answer given in the options by you. Feeling and Emotion are intense and relates to the heart or love of purchaser for example the products of Johnson & Johnson, the best example of marketing the emotions and feelings, in-fact I would say the masterpiece.

Rest Desire is controlled by all the four options you have given.

I would like to know your views too.

More Questions Like This

Do you need help in adding the right keywords to your CV? Let our CV writing experts help you.