Why is it some products are advertised only in the airports and you don't see them any where else?

Consumers are bombarded with thousands of advertisements on a daily basis. The challenge for businesses is to make their advertisements stand out from the crowd. This is why some businesses are now experimenting with advertising scattered throughout airports. As an advertising locale, airports have many factors that make them an appealing location.

Each day, airports across the country host millions of people. The country’s largest airport in Atlanta, Georgia has an average of252,000 people shuttling through it each day. Some air travelers are only in the airport long enough to sprint to their next connection, but many people spend hours waiting for their flights, with nothing to do but look around and check out the ads. On average travelers spend two hours in the airport. In addition to having their attention for an extended period of time, the average air traveler is better educated, wealthier and more likely to be involved in business than the audience in any other advertising environment.

Airports across the U.S. from Albuquerque to Yuma have on-site advertising available. The experience of an airline traveler is unique and offers advertising venues through every step of their journey. On-site airport ad companies offer consumer exposure opportunities as they enter through ticketing, proceed through concourses, wait in the gate areas and pass through jet bridges. Upon landing, baggage claim and ground transportation venues also provide more exposure.

At airports, billboards and displays have been available for many years. In an effort to reach consumers in unexpected ways, airports are now offering wraps and clings that can be applied to many different surfaces including: soffits, on escalators, on columns or doors and directly on glass panels of all shapes and sizes. Along with escalator handrails, some of the newest applications include innovative surfaces such as jet bridges, plug outlets and baggage carousels.

Companies that are currently taking advantage of in airport advertising include Toyota, Dunkin Donuts and IBM. Ad costs vary by airport and are based on the estimated number of passengers who will see the ad. So, next time you fly, you may also be convinced to buy whatever is being advertised in the airport

That's the target audience / probable customer base what the company wants to attack on & create a niche in the market .

Many a large business houses concentrate advertising only on air ports because in air ports on all day the travelers are changing, but each traveler spend  a time of around3 to4 hours inside the air port with no or much additional engagements.  Most of the travelers are affluent class with purchasing capabilities and when they will get enough time just to watch an advertisement their mind start working on it. Each day this process continued with this option by many millions and some products are get registered in their minds and the chances to become the product irresistible to own increases when compared to ads at other places.  Cost benefit of the ads may be many fold and the prestige to be advertised in airports give an added image to the product and the brand.  The purpose of an advertisement is to capture the mind and the purpose is well served with Premium advertisements at premium places.