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a. dead loss
b. loss-leader
c. sacrificial lamb
d. gambit product
It is a Loss Leader strategy for sure.
SACRIFICIAL LAMB .................... TO SURRENDER THE PROFITS TO BOOST THE MARKET VALUES OF OTHER PRODUCTS.............. GOOD DAY
Answer option:>>>>>>>>>>>>>>>> b. loss-leader (pricing)
(A popular product--say for example "Sugar" is priced below the market value to attract the mass so that the loss in revenue compensated by the sale of other products)
it is Loss leader or simply Leader................. a marketing strategy to drag customers to buy the product and at the same time buy other products with a higher profit. `
I don't know how it is called in marketing, but I would call it sacrificial lamb
Product Gambit
is the right answer.
I would say
b. loss-leader
A product sold below the cost price to boost other product sales is known as loss-leader
A product may be sold below the cost price but it should not be break-even point. In this case dead loss.
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