To which Extent, do you think the Social media can be very helpful in international marketing campaign and sales?

Starting with a quote "Marketing is nothing but showcasing the products or services in a alluring or lucrative manner to make higher demand of it"

Said that, it is very important to actively advertise your product in order to make its demand grow in market which result in sale of it. Now coming to the point social media is a new platform where you can target the specific market or consumers for your product. Not only that, social media is beyond countries' boundary and can showcase your product to wider range of consumers. Its the quickest, easiest, elaborate and effective way to advertise your product. Virtual fairs and demonstrations are very common now a days which is the next step to it. Not everyone is on tv or radio or printed advertising, but everyone is glued to internet and there is where you can get a hold on your consumer or customer or at least a potential buyer if you are active and effective with your online advertising, be it social media or just a pop up add in between a game.

so through social media you can target a larger section and right buyer a the same time, or i must say, in no time.

Through social media you can target a larger section and right buyer at the same time, or i must say, in no time.Social media is never about sales, if you depend only on social media for your sales funnel then you will fail. Social media is all about customer service & after sales, create interest, know your prospects & lastly generate leads. Sales is something which will happen if you do all the previous things right. Hope this clarifies. 

Considering that any activity that you do on social media is trackable makes it most effective mediums available. Moreover it is free and easily available with everyone, which makes it reach like no other medium. 

The above mentioned2 features is what makes social media a solid tool in hands of marketers. And since social metworks are spread worldwide (barring few countries) you can precisely reach your niche market as required in minimum cost.  

Social media is never about sales, if you depend only on social media for your sales funnel then you will fail. Social media is all about customer service & after sales, create interest, know your prospects & lastly generate leads. Sales is something which will happen if you do all the previous things right. Hope this clarifies.