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During the first stage of the product life cycle, a marketer's objective most likely will be to

  • A.

    maximize market share

     

  • B.

    build product awareness

     

  • C.

    reduce expenditures

     

  • D.

    defend a position

     

  • E.

    diversify into new categories

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Question added by Kishor Vadher , Sales Manager , Hausstrom ltd. Lagos
Date Posted: 2015/06/07

Reduce expenditures This the answer that I know

Muhammad Yousaf Khokhar
by Muhammad Yousaf Khokhar , Director Marketing And Sales , Relaxsit Private Limited

At the first stage of the Product Life Cycle which is Introductory stage, the emphasis should be in creating awareness about the product and its features and the benefits a customers would be getting. So  the logical answer of this question would be "B"

DENNIS ODHIAMBO SIMBA
by DENNIS ODHIAMBO SIMBA , SKILLED WORKMAN , DABENCO ENTERPRISES LIMITED

B. BUILD PRODUCT AWARENESS

 

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