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Why are literary pieces (fiction, non fiction etc) "Best Sellers" and not "Best Marketed" products ?

Literary Marketing Management Plays Creative Non fiction Sales Management
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Question added by Ashish Mishra , Senior Product Manager , Bovian Healthcare
Date Posted: 2013/04/27
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Hossam Abbas
by Hossam Abbas , General Manager , Bingo Global

Because the success of literary products is measured with number of people actually read, and the main marketing drive for this is the word-of-mouth from people who did read the piece.

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