What are the tools of public relation?

Well it’s so wide!

 

 

The Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences through topics of public interest and news items that do not require direct payment. For a company, the aim of public relations is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or its political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, communicating with employees, and sending out press releases

 

Common PR Tools and Techniques

 

In order to build a relationship with the target audience and maintain it on a high level, PR specialists use a variety of tools and techniques. Some of the most common ones include:

 

• Attendance at public events. In order to attract public attention and keep it engaged with a particular organization or an individual, PR specialists take an advantage of every public event and the opportunity to speak publicly. This enables them to directly reach the public attending the event and indirectly, a much larger audience.
• Press releases. Information that is communicated as a part of the regular TV or/and radio programme, newspapers, magazines and other types of mainstream media achieves a much bigger impact than advertisements. This is due to the fact that most people consider such information more trustworthy and meaningful than paid adds. Press release is therefore one of the oldest and most effective PR tools.
• Newsletters. Sending newsletters – relevant information about the organization or/and its products/services - directly to the target audience is also a common method to create and maintain a strong relationship with the public. Newsletters are also a common marketing strategy but PR specialists use it to share news and general information that may be of interest to the target audience rather than merely promoting products/services.
• Blogging. To reach the online audience, PR specialists use the digital forms of press releases and newsletters but they also use a variety of other tools such as blogging and recently, microblogging. It allows them to create and maintain a relationship with the target audience as well as establish a two-way communication.
• Social media marketing. Like its name suggests, it is used primarily by the marketing industry. Social media networks, however, are also utilized by a growing number of PR specialists to establish a direct communication with the public, consumers, investors and other target groups.

 

Creative thinking

Content writing

Media Relations

Gov. relations/ NGOs

Client Servicing

Target driven

Media relations

Social media savy

Team player

Self motivated

it is a continous communication between the organisation and its publics aimed at maintaining good relationship between the organisation and its interested parties

Frankness and open mind to others

ending press releases has become much easier with e-mail. With a few simple mouse clicks, a public relations specialist can send tens or thousands of press releases to a targeted group of journalists.

This practice, however, has given rise to press release spam, meaning that journalists are more likely to press the delete key before even opening the message. There are some companies who advertise spam-free press release services. These companies claim to have access to reporters and editors at top publications. The company will write and distribute a press release for a fee.

Another advance in PR technology is the Web itself. By building a well-designed Web site, a company, individual or organization can share information that polishes its image and furthers its agenda.

If you want me to keep it Short and Simple.

Then it would be:

EventsEndorsements Press ReleasesBloggingWord of Mouth Photo release ConfrencesArticlesSocial MediaVideo Tapes. and there are many. You can contact me for the details and more PR tools