What is real-time marketing? How it became important?

Real-time marketing is the ability to engage with your customers or fans instantly based on real-time information - like current relevant trends and immediate feedback from customers. However, it doesn't work so well if you rigidly confine yourself to "real-time".

Therefore, the definition of real-time marketing is changing. Many now refer to it as “right-time marketing.” 

Something delivered at the right time doesn’t necessarily have to be created in real time. Even if it was developed days or weeks before, if it is delivered at the optimal moment, it feels real time.

Real time Marketing is simply the truth about the product, not an exaggerated orientation that comes from a greedy mouth

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