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What are the basic things that I should know about online advertising, before jumping into paid internet advertising?

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Question added by Nisreen Ahmad , dfgdhj , twst
Date Posted: 2016/04/08
Ankita Sahoo
by Ankita Sahoo , Lead Generator/ Sales Assitant , tradingpost.com.au

The basic thing to comprehend about online advertising is the target market. Once the target market has been identified research needs to be conducted to analyse their pattern of conduct online and how best to approach them in order to gain market share. Online advertising is blooming today with the growth in technology if the right tactics are utilised to lure consumers any company is bound to achieve sucess

Francis Jr Simbajon
by Francis Jr Simbajon , Associate Marketer , C-ONE TRADING CORPORATION

Understanding or Product knowing and then social media sites (it doesn't matter who your target audience is, as long as you already made a traffic, all of the audience reach your interesting post will be then help market or advertise and will talk about what you had posted and by then you will be able to calculate your targeted audience not knowing you have  save a lot on a free online advertising.) You can then set a budget plan, location for your target audience, location and reviews.

Prajual Paul Antao
by Prajual Paul Antao , Business development executive , Brand Chamber

1. Understand How Long Tail Keywords Work

2. Know the Territory

3. Have Your Tracking Ready

4. Create a Landing Page

5. Set a Budget and Plan 

6. Review Results Regularly

 

Zeyad Bharucha
by Zeyad Bharucha , Digital Marketing Lead , Velocita Brand Consultants

Around a month back, I was talking with an entrepreneur friend and of late he had started forceful Facebook advertising campaigns that were working, kind of. 

 

They were accepting new leads, however, the leads were for things they didn’t even do. Their ad purchase was excessively wide, and they were paying for leads that weren’t any great. 

 

Advertising online can be quite tricky and needs timely analysis and constant improvements to better the quality of our results. 

 

No business can afford to waste money on ineffective advertising. Research all your options, and target your ads to a specific audience whenever possible.

 

Keep a close eye on measurable methods like pay-per-click advertising and modify your approach as often as necessary. And don’t forget that effective advertising isn’t just about fueling short-term sales. It’s also about building long-term awareness and familiarity with your brand to retain a strong customer base in the future.

 

 

Yosra Mostafa
by Yosra Mostafa , Senior Communications Officer , GB Auto

There are a lot of details to this but you should have a basic background about your target groups, and your leads. The implementation involves some details like:

- how long the campaign will last,

- what platforms will it use

- how much you will pay for each hit

- Will you pay for each comment/share/or simply hits

- Who will be responsible for the desgining/photography or any creative media creation

I hope that helps. Let me know if you need any further clarification.

Dojo Jose
by Dojo Jose , Director Sales & Marketing ( Acting GM) , Print central FZ LLC

Get to know the site ranking through various sources viz alexa ranking to ensure the site chosen has maximum hits. Partner with top sites by having a barter system where by both parties are benefited. Use of Social Media to test the product reach and acceptance.

Khalid HanafiElsayeed Abdullah
by Khalid HanafiElsayeed Abdullah , office Administrator

aid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly if you aren’t careful. How do you make sure you are getting the most out of your paid ads?

Just the other day, I was speaking with a business owner in my local community. They recently had begun an aggressive Google AdWords campaign that was working, sort of. They were receiving new leads, but the leads were for things they didn’t even do. Their AdWords buy was too broad, and they were paying for leads that weren’t any good.

How do we make sure that our paid advertising is performing as it should be? There are several simple things we can do to make sure we are getting the most bang for our buck.

Jose Martin Benitez
by Jose Martin Benitez , Asesor de Ventas , Taraborelli Automobile

Definir mi publico objetivo es primordial para diseñar una campaña publicitaria de un producto ò servicio.

Haifaa Alharbi
by Haifaa Alharbi , consultant and content creator , freelancer

  • Determine the goal of your advertising.
  • Setting the budget.
  • type of online channels: select the most suitable ones.
  • This depends on: examing your target audience. check where most of them spend most if their time.
  • Geting these two previous points, should quide you to the contxt and content of your advertising. Choosing the right deisgn, text, colors, etc.
  • Determing the CTA that suits your goal best as well as your prospects.
  • Publishing strategy: including the channels, timming, and frequency.

1-Understand How Long Tail Keywords Work 2-Know the Territory 3-Have Your Tracking Ready 4-Create a Landing Page 5-Review Results Regularly 6-Set a Budget and Plan for the Long Haul

 

 

Heba Bakry
by Heba Bakry , Office Manager , National Holding Group

  1. If people don’t click on your ads and convert to customers, you risk overspending.
  2. It’s difficult quantify the return of your traffic buy until the end of the campaign.
  3. Rush of resulting web traffic is uncommon.

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