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In your opinion ; how do you see the influence of young generation ( millennials ) in today's marketing strategies?

What are the best ways to target that segment in your own industry?

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Question added by Sayed Fathy , Manager , 1 and 1 Travel
Date Posted: 2016/06/04
ghazi Almahadeen
by ghazi Almahadeen , Project Facilitator , Jordan River Foundation

Thanks for the invite ............................ positive impact due to the amount of technological information they have

georgei assi
by georgei assi , مدير حسابات , المجموعة السورية

This is the most knowledgeable category on technological developments as they Aaichoa origination technology mechanism of computers and mobile phones from a young age, and are considered the most among groups who are looking for solutions to their problems through the Internet and the most frequently used applications and computer telephony.

It's nice to mention that this category is the category of Spoiled or comfortable with a lot of work that had to be on their parents do. The study showed that 40% of this category is that the breakfast that contain grains and legumes are the meal tired of what you need to work cleaning and the like, therefore, grains, legumes, sales fell by 30% as a result over the past decade.

This category pay much attention to civic issues and the economy.

This category has recently begun worthwhile health and quality of life living pattern.

 

Why do you need all the companies to focus on the Millennials?

Continuous development is the key to sustain growth and stability in the business. Today, companies need to develop their policies and their products are always according to the taste of target customers. It has been asserted that the marketing program we have, that companies need to understand the procurement process to the consumer and to act accordingly.

The main reason why Millennials most important generation for companies is that this generation is the largest segment of the market and the most influential these days.

Therefore, companies must take their preferences into account, otherwise it would have lost the largest segments of the society.

 

Social or sale of sale with the help of social media is the future

As this generation of contemporary technology and the Internet revolution, the buying decision has greatly affected by what he read through the Internet from observations or recommendations.

Now, all companies need to prove its presence mail because the consumer or the client no longer need to visit the store to buy his needs while he can become so requested directly through the Internet after comparing prices and specifications on the Internet.

 

The new generation wants to interact with brands through an integrated experience, and personality through social media. In order to draw their attention, companies must develop better resources in marketing through social media.

Emmanuel Wamweta
by Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

I see the young generation (millennials) as being both customers (users/consumers) of the aligned marketing strategies & also part & parcel of the marketing strategies' making or set up. These marketing strategies are mainly being focused on the young & future generations to come because of the potential market base & usage companies anticipate to come, also the youths are the ones that mostly get involved in constant & consistent purchase & usage of products because of their dynamic fashions & trends, their material possesion hunger & peer pressure. On the other hand, this same young generation is part & parcel of these marketing strategies due to their wide exposure in the global environment, with technological advancements they are able to develop & re-develop various marketing strategies to appeal to different demographics.

Thanx for the invitation

Mohammed  Ashraf
by Mohammed Ashraf , Director of International Business , Saqr Al-Khayala Group

My thoughts are nearly present by Mr.Georgei Assisi, nothing to add. 

I leave the answer to the experts .

Ghada Eweda
by Ghada Eweda , Medical sales hospital representative , Pfizer pharmaceutical Plc.

I think that marketing to millennials  consumers has changed the market landscape and strategies 

 

I believe that  marketers , to sell to any audience, they have to understand it, discovering how its members think, act, and purchase is only the first step to finding new opportunities to engage with them. Meanwhile this is especially true of the Millennial generation, the newest target audience for many brands. Nowadays, as their purchasing power increases and the Millennials continue to drive consumer demand, therefore it’s necessary to reevaluate this generation and develop strategies for engaging them. However, each generation has an impact on society, so the influence they wield creates social, cultural, and economic effects that impact the world they live in, not to mention the generations before and thereafter. I think that that influence also defines how they are perceived right or wrong so that various groups, corporations, and organizations can try to understand how to engage them.

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